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Linlin's Banners World
Banner from our sponser:
Animation of animations:
![]() Click On Banner, you get the destination!
Chinese Art Center

Bookshelter

Captain Charlie Seafood

Hccbbs

Chinese Culture Organization

Sinta Commodities Service Company

Linlin's Work

The Best

World Chinese Organization

Chinese News Media

Huaren Organization

Below is a article from InternetDay newsletter which can get from
Thanks Hypermart.
Article by Scott Kusner, of Resource Rampage(http://www.kusner.com/rr/), Scott has been developing
websites for about two years, he has been a member of many banner
exchanges and has performed many differen't experiments with the different
types of banners. If you have any questions you can email Scott at
skusner@columbus.rr.com
Banner advertising is a very effective way of spreading the word about your
website. Of course a dark colored banner that just has the title of your page on
it won't get you very many Clickthroughs. Here are some tips for effective
banner advertising.
Targeted Banner Advertising
Banners that are on a site related to your sites topic is more effective than to
have a banner advertising for a site about animals on a sports page. It would be
a better idea to get your animal banner on a site about animals.
Make your banner STAND OUT
A banner woven into the design of the webpage may be nice, but they do not
get very high clickthrough ratios. Make your banner bright and colorful so the
people will see it. Do not use dark colors such as black, brown, gray, or other
dark colors.
Using Animated banners
If you are going to make an animated banner, you should use the first frame to
grab the persons attention. Then the second or third frames should tell about
your product or site. Make sure to make the first frame explain the product very
well because a lot of people will stop the page from fully loading. If that
happens, the person at the site will not be able to see the animation.
Getting People to Click your banner
Using words on your banner like "Click Here" or "Free Stuff" will get you better
click through ratios. People like to get free stuff, so using the word free will
make someone click it. Use the words "Click Here" on your banner so people
actually know that they can click the banner and they will go somewhere.
How Big Should My Banner Be?
It is important to keep the size of you banner at a reasonable amount of bytes. I
would suggest no more than 10,000 bytes for an animated banner, and 4,000
for a static banner. If the banner size is too large, people with slow connections
will be at a different page before your banner is loaded!
What Do I Use to Create My Banners?
There are a lot of good programs for making graphics out there, but I would
suggest Microsoft Image Composer 1.5 Beta. You can download it at
http://www.microsoft.com/msdownload/imagecomposer_en.shtml Its free to
download and is an excellent program. This is what I use to make all of my
graphics.
Total access is from Aug. 25 , 1995.
Send your comment and request to linlin@zzi.net
Last Update: Oct 17, 1998.
© Copyright Z & ZZ International, Inc. , 1998 All right Reserved.


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