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微软的新目标:为地球上每辆汽车安装一台电脑
布拉斯          于 December 02, 2003 at 17:46:14:
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   过去,微软公司设定的目标是让每个家庭拥有一台电脑。现在,微软公司又有了新的目标为地球上每辆汽车装一台电脑。

  据报道,微软公司汽车业务部副总裁迪克-布拉斯最近在微软公司总部举行的一次会议上说:“我们想让地球上的每一辆车都装上一种我们的操作系统。这是一个崇高的目标。”

  据介绍,装在车上的微软电脑在汽车需要加油门时会发出提醒信号;在前面道路上发生事故时会向司机发出警告,并指明可供选择的其它行驶线路。另外,装在车上的微软电脑还可以自动交纳高速公路费。

  微软公司的电脑系统平台目前已经在23种车型上使用,其中包括宝马7系列、雪铁龙、戴姆勒、菲亚特、沃尔沃、现代、三菱及丰田等。布拉斯说,目前全球有6.5亿辆汽车,而且每年还以5000万辆的速度增长,可以和台式电脑市场媲美。

  据布拉斯介绍,微软公司生产的名为“TBox”的产品将于一年到三年内面世,届时,汽车司机在驾驶时将更舒适、获得更多的自由。

Microsoft steers for car market
2003-11-29
by Jeff Switzer
Journal Reporter

REDMOND -- The car of the future will speak up when it needs an oil change.

It'll shout to warn drivers of a wreck ahead, and plot a detour on high-quality maps.

It'll pay freeway tolls automatically. The software running its brakes will wirelessly upgrade itself.

And in the driver's seat? Microsoft.

The company that put a computer in every home now wants one in every vehicle.

``We'd like to have one of our operating systems in every car on earth,'' said Dick Brass, vice-president of Microsoft's automotive business unit. ``It's a lofty goal.''

The Microsoft platform already is in 23 different cars, including the BMW 7 series, Citroen, Daimler, Fiat, Volvo, Hyundai, Mitsubishi, Subaru and Toyota.

Brass' comments were made this week to 250 key politicians and transportation experts at a technology, tolls and transportation conference held at Microsoft. The conference was sponsored by the Discovery Institute's Cascadia Project, which has received a multi-year Gates Foundation grant.

There are 650 million cars in the world and 50 million new cars produced every year, comparable to the market for desktop computers, Brass said.

Microprocessors already control major vehicle functions, Brass said.

Microsoft has been making inroads in automotive telematics -- a combination of computers and telecommunications -- for years.

Rain, wind and snow dominated people's concerns 50 to 100 years ago, Brass said. Today, it's traffic congestion.

``I believe traffic is weather,'' Brass said. ``People want to know, `How is the wind blowing on the street?'''

Collectively, drivers spend millions of hours commuting in traffic and are distracted by a myriad of gadgets, Brass said. PDAs and other hand-held viewers now carry traffic condition reports from the Washington Department of Transportation.

Brass said Microsoft's ``TBox'' -- available in 12 to 36 months -- can connect them all and make them hands-free.

``The idea is to make it easy to bring phones and laptops into the car and work shamelessly and connect to networks around it,'' Brass said. ``Our goal is to put a TBox in every vehicle.''

The TBox device has a processor, memory and a hard drive with no moving parts, said Peter Wengert, marketing manager for Microsoft's automotive unit.

At the conference, Brass showed on-the-street interviews asking what gadgets future cars should carry. One man said ``I don't want Ford making PDAs, and I don't want Microsoft making cars.''

The two working together, though, seems inevitable.

Brass said drivers could tap into the system to create 21st century vanpools and help reduce congestion.

``It's possible to imagine setting a system in place with 5,000 to 10,000 vans and have a dramatic reduction in traffic,'' Brass told the group. ``With GPS and TBox, we have the tools we would need to put this all together.''

Telematics are rife with promise and privacy concerns. Doug Klunder, director of the Privacy Project at the American Civil Liberties Union asked Brass how Microsoft plans to protect individual information.

Brass told a story about OnStar -- GM's car tracking technology -- after a driver called in to report his car was missing. Truth was, he was losing his wife in a nasty divorce and wanted to know where she was, Brass said.

``We really, really, really understand the need for security and privacy,'' Brass said. He said encryption and not storing the information are ways to approach concerns.

Source From:
http://www.kingcountyjournal.com/sited/story/html/150170



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