|houston – The Greater Houston Partnership has taken top honors in the “Best of” category for “Economic Development Marketing” as part of the 2008 American Marketing Associations’ (AMA) Marketer of the Year awards – Houston chapter.|
The Partnership was selected as winner based, in part, on its Opportunity HoustonSM marketing program and its impressive results. It will accept the award at the AMA Houston Marketer of the Year reception to be held on March 2, 2009, at the Alley Theatre.
“The work we do to market and promote the best city in the world is a collective effort,” says Marti Boone, Senior Vice President of Economic Development Marketing for the Greater Houston Partnership. “To have your team’s hard work and dedication recognized by the region’s leading marketing professionals is very rewarding.”
Opportunity HoustonSM, chaired by Houston Astros owner Drayton McLane Jr, is an aggressive five-year marketing program that generates leads for economic development organizations throughout Houston's 10-county region.
A direct result of the Greater Houston Partnership's 10-year Strategic Plan, Opportunity HoustonSM is the $40 million fundraising vehicle which will help create 600,000 regional jobs, attract $60 billion in additional capital investment, and increase foreign trade by $120 billion for the greater Houston area.
Opportunity HoustonSM targets five major economic sectors:
· Aviation and aerospace
· Energy and petrochemical
· Medical and biotechnology
· Information technology
Using an econometrics study by The Perryman Group and information from Mayor Bill White's Economic Development Task Force, these industries were identified as critical to Houston's future prosperity. For more information about Opportunity HoustonSM visit OpportunityHouston.org.