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Marc Friedland Tapped to Design New Academy Awards® Envelope


BY Neko Zhang [ February 17, 2011 at 10:39:36 ]

Beverly Hills, CA – Marc Friedland has been selected to design new envelopes and announcement cards bearing the names of Oscar® winners at the 83rd Academy Awards, telecast producers Bruce Cohen and Don Mischer announced today. This year’s ceremony will mark the 70th anniversary of the use of sealed envelopes as part of the presentation.

“The envelopes are such an integral part the Academy Awards, yet there has never been a dramatic, specially designed envelope and card to announce the Oscar recipients,” said Cohen and Mischer. “We felt it was time to change that, and Marc Friedland was the first person we thought of to create something special for the telecast.”

Friedland’s custom-designed envelope will be handcrafted from a high-gloss, iridescent metallic gold paper stock, with a red-lacquered lining featuring the Oscar statuette hand-stamped in satin gold leaf.

The outside of the envelope and flap is an Art Deco-inspired satin gold foil frame with an ecru inset panel bearing the name of the award category in a rich charcoal ink. The envelope will contain a heavyweight ecru card featuring gold foil accents and a gold leaf-embossed Oscar statuette along with the phrase, “And the Oscar goes to…." The winner's name will be printed in charcoal ink and mounted onto a matching, red lacquer hand-wrapped frame. The back of the card will be printed with the award category.

Friedland will produce an announcement card for each of the year’s nominees. After final tabulation of the ballots, Brad Oltmanns and Rick Rosas, the PricewaterhouseCoopers (PwC) partners, will insert the appropriate announcement cards and fasten the envelope with a red double-faced satin ribbon and a red-lacquered and gold-embossed seal featuring the PwC logo. All of the remaining nominee cards will then be destroyed.

“I wanted to create an envelope that matched the iconic stature of the Oscars® as an event known and watched around the world,” said Friedland. “So few people actually ever hold these envelopes, but I want everyone to see how special they really are.”

Friedland is a Los Angeles-based custom invitation designer creating stationery arts for high-end clients. This year marks the 25th anniversary of his namesake business along with Creative Intelligence, his experiential branding agency counterpart.

Academy Awards for outstanding film achievements of 2010 will be presented on Sunday, February 27, 2011, at the Kodak Theatre at Hollywood & Highland Center®, and televised live on the ABC Television Network beginning at 5 p.m. PT/ 8 p.m. ET. The Oscar presentation also will be televised live in more than 200 countries worldwide.

# # #

Editors: Images are available for download at http://photos.presslist.oscars.org/listanevent.php?events=1513

ABOUT THE ACADEMY
The Academy of Motion Picture Arts and Sciences is the world’s preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema. In addition to the annual Academy Awards – in which the members vote to select the nominees and winners – the Academy presents a diverse year-round slate of public programs, exhibitions and events; provides financial support to a wide range of other movie-related organizations and endeavors; acts as a neutral advocate in the advancement of motion picture technology; and, through its Margaret Herrick Library and Academy Film Archive, collects, preserves, restores and provides access to movies and items related to their history. Through these and other activities the Academy serves students, historians, the entertainment industry and people everywhere who love movies.

FOLLOW THE ACADEMY
www.oscars.org
www.facebook.com/TheAcademy
www.youtube.com/Oscars
www.twitter.com/TheAcademy


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